March 2012 will see the launch of new reality television series The Voice in the UK, but with an already crowded market for singing contests, will the show be a success? The Voice, a new talent show format created by Big Brother producers Endemol, was brought by the BBC last year in a two-year, ?22 million deal in a bid of competing with rival ITV1 shows The X Factor and Britain's Got Talent 2012. With both these shows attracting over 10 million viewers in the summer and autumn, there is clearly an uphill climb for any new programme.
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